In the 1920’s A.W. Ross developed a shopping area designed to accommodate cars by providing wider streets and parking behind retail stores. This strip of Wilshire Boulevard between Sycamore Avenue to the east and Fairfax Avenue to the west, is strategically place within Los Angeles. The design of the building storefronts facilitated presentations by local merchants, combining the concepts of window shopping and driving into one activity. Associates of Ross began to see the Boulevard’s potential and renamed it “Miracle Mile.”
Experiencing revitalization in the 90s, the islands are identified with historic neon signs and new landscaping. Extraordinary examples of Art Deco, Streamline Modern and Spanish Colonial Revival Architecture continue to grace the area
In 1993, the Miracle Mile Chamber of Commerce was established. The goal was to promote the Miracle Mile and its neighborhood as a burgeoning cultural and business center, as well as to assist with the ongoing revitalization. Acting as both a resource and advocate, the M.M.C.C. has worked closely with local businesses, cultural organizations, and city and county governments, as well as the area’s schools and neighborhood associations.
New businesses continue to appear in the area. Old business are sporting new looks or expansions. Many of our buildings are being restored and remodeled. Additional trees are being planted. Small tables are sprouting along the sidewalks in front of our cafes. The streets are more community friendly and accessible with ample parking and newsstands.
Comprised of a colorful mix of retailers, restaurants, advertising agencies, law firms, public relations offices, publishing companies, art galleries, business and entertainment corporations, the Miracle Mile plays a defining part in the identity of the greater metropolis of our city.
For over seventy-five years, the Miracle Mile, with its wealth of historic and new architecture, ethnic diversity and wide range of cultural amenities has drawn residents, business owners and visitors alike.
Join the Miracle Mile Chamber of Commerce now to share in the benefits of our community. Become a part of this exciting revitalization and experience the “Miracle.”